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Matsusaka Beef (松阪牛)

Matsusaka Beef (松阪牛)

Matsusaka beef (松阪牛) is a regional wagyu brand from Mie Prefecture, and its rules are among the strictest in Japan. Specifically, producers raise only registered Japanese Black heifers that have never calved, inside a defined area around Matsusaka City. As a result, the beef shows fine marbling, a sweet wagyu aroma, and fat that softens at a low temperature.

This page covers seven things: the official definition, certification, taste, price, where to eat, where to buy, and home cooking. Because menus in this category change often, prices and restaurant details carry their own “last checked” dates.

Quick Facts: Matsusaka Beef
Japanese
松阪牛, read Matsusaka-ushi or Matsusaka-gyu; “Matsuzaka” is a misspelling
Origin
Mie Prefecture, central Japan; production area centered on Matsusaka City
Cattle
Japanese Black heifers that have never calved, registered individually
Defining features
Fine marbling, low-melting fat, sweet wagyu aroma
Brand protection
Regional collective trademark No. 5022671; the “Special Grade” tier holds GI registration No. 25 (2017)
Scale
68 fattening farms and 16,772 head on 31 March 2026, per the Matsusaka Beef Council
Traceability
10-digit individual identification number on the certificate and seal
Price band
Roughly 1,900 to 3,000 yen per 100 g at retail; restaurant courses from about 9,000 yen
Best for
Sukiyaki and shabu-shabu for aroma, steak for texture, or a beef bowl for a first taste
Which way should you try it?
  • Sukiyaki for the sweet aroma and the softest texture
  • Steak for a thicker bite and a clear sense of the marbling
  • Yakiniku if you want to compare several cuts in one meal
  • Lunch bowl or croquette for a lower-cost introduction
TOC

What Is Matsusaka Beef?

Matsusaka beef eligibility at a glance: breed and sex, registration, introduction, fattening, and production area
An illustrative overview of the brand. The key facts in this image are repeated in the text below.

Matsusaka beef is not a separate cattle breed. The designation applies to registered Japanese Black heifers that meet the brand’s production-area and fattening requirements. A heifer here means a female that has never calved, and the term is used that way throughout this guide. The cattle may be born anywhere in Japan. However, their longest and final fattening must take place inside the designated area in Mie Prefecture.

Official Definition

Matsusaka Beef (松阪牛)

The Matsusaka Beef Council, made up of fattening farms and local governments, sets the rules. Specifically, its definition rests on four requirements, summarized in the table. One detail trips up many visitors: the brand does not require birth in Matsusaka. In fact, many calves come from other regions while still young.

Eligibility requirements for the Matsusaka beef brand
RequirementRule
Breed and sexJapanese Black heifers that have never calved
RegistrationEntered in the Matsusaka Beef Individual Identification Management System
IntroductionBrought into the area by 12 months of age, for calves introduced on or after 1 April 2016
FatteningLongest and final fattening inside the production area, with no movement outside it afterward
Production areaThe former 22 municipalities as they stood on 1 November 2004, centered on Matsusaka City

The area follows old municipal lines because later mergers redrew the map. Three rivers, the Kumozu, Kushida, and Miyagawa, run through this farming district. The GI materials link the area’s rice farming and river plains to its cattle history. Still, water alone certifies nothing. For other dishes from the region, see our guide to regional foods from Mie Prefecture.

Name, Pronunciation, and Brand Protection

Both Matsusaka-ushi and Matsusaka-gyu are accepted readings, and the Japan Patent Office lists both under regional collective trademark No. 5022671. The English spelling is Matsusaka. By contrast, “Matsuzaka” is a common error, and 松坂 is a different set of characters. Breed terms sit one level above. Wagyu describes Japan’s beef cattle breeds, whereas Matsusaka names a brand built on one of them. Our Japanese wagyu grading guide covers the breeds and the carcass grades.

What Does Matsusaka Beef Taste Like?

Matsusaka beef taste summary: aroma, fat data, melting point, and texture
An illustrative flavor summary. The figures it shows are explained, with their sources, in the paragraphs below.

Matsusaka beef tastes sweet and rich, with a soft texture and a clean finish. The fat softens at a low temperature, so thin slices feel smooth almost at once. In addition, a sweet aroma rises as the meat warms, which is why sukiyaki and shabu-shabu suit it so well.

Aroma

Matsusaka City describes the brand’s scent as sweet and refined, and it uses the term wagyu-ko, or wagyu aroma. However, the research behind that term, by Matsuishi and colleagues, examined Japanese Black beef in general rather than this brand alone. In those studies, for example, the aroma peaked at around 80°C after a couple of minutes of heating. So the finding supports gentle, moist cooking for wagyu broadly.

Fat and Texture

Here the brand has its own data, with limits. Research data published by Matsusaka City recorded a 69.4 percent unsaturated fatty acid share in subcutaneous fat. That sample covered 2,850 animals as of 27 March 2006. A related figure often quoted is an average subcutaneous fat melting point of 17.4°C. Both numbers describe subcutaneous fat from a dated sample, so they are not a guaranteed melting point for every retail cut. Likewise, individual animals vary.

In the mouth, that chemistry reads as smoothness. Thin slices soften quickly, while thicker cuts stay tender and juicy. Even so, this is rich meat, and a moderate portion usually tastes better than a large one. The thin cuts explain why our sukiyaki cooking guide pairs so naturally with this brand.

From Farm to Certificate: How the System Works

The Matsusaka beef system from farm to certificate: registration, record verification, certificate and seal, Special Grade, and brand versus grade
The production sequence in diagram form. Each stage is described in the numbered steps below.

To begin with, registered producers select young heifers and enter each animal in the individual identification system. Registration includes an on-site inspection: staff visit the barn and match the animal’s 10-digit ear-tag number with its documents. After that, the animal may only move within the production area, so its record stays intact.

Fattening then runs long and slow. Producers adjust roughage and grain by growth stage, and the Special Grade tier requires at least 900 days of fattening. Some farms also give beer or massages in hot months to keep appetite up. However, those are practices of certain producers, not brand requirements.

How Is Matsusaka Beef Certified?

  1. Animal registration. First, staff check each heifer on site and record it under a 10-digit identification number.
  2. Production and carcass record verification. Next, feed, movements, and the producer are logged. After slaughter, graders assess the carcass and inspectors check its production record.
  3. Certificate and seal. Finally, qualifying beef can carry the official certificate and seal, which show the same 10-digit number buyers can search online.

The individual identification system began in August 2002 amid heightened concern about BSE and beef labeling. Then the council itself formed in November 2004. As of 31 March 2026, it counted 68 fattening farms, three cities and six towns, and 16,772 head in fattening. Note that the last figure is the herd on hand, not an annual shipment count.

Special Grade Matsusaka Beef

Japanese Black cattle in a barn
Japanese Black cattle in a barn, shown for illustration. Long fattening inside the designated area is the heart of the brand rules.

Special Grade Matsusaka Beef, or Tokusan Matsusaka Ushi, is a narrower category inside the brand. It is not Japan’s standard meat-quality grade. Instead, it applies to heifers born in Hyogo Prefecture, brought in by 12 months, and fattened in the area for at least 900 days. Importantly, this tier, and only this tier, received national Geographical Indication registration No. 25 on 3 March 2017.

Brand and grade are different things

Matsusaka eligibility describes origin and management. The Japanese carcass grade, on the other hand, describes something else: the letter (A to C) is yield, and the number (1 to 5) is meat quality. Therefore, the brand does not automatically guarantee A5, and an A5 stamp alone says nothing about origin. See the Japanese wagyu grading guide for the full scale.

A Short History of Matsusaka Beef

Beef sukiyaki simmering in a cast iron pan
Beef hot pot, shown for illustration, spread in the Meiji period and later became today’s sukiyaki.

For centuries, Japanese farmers kept cattle mainly for work, and meat eating stayed limited. That changed in the Meiji period, when beef hot pot became a symbol of a new era. Matsusaka’s own story, meanwhile, runs through those decades.

According to Matsusaka City, heifers from the Tajima district of Hyogo reached the Matsusaka area via Kishu in the Edo period, first as working cattle. Later, from the 1870s, local dealers drove cattle overland to Tokyo. That journey is called the ushioi dochu, literally “cattle-driving trip.” The city says groups of more than 100 animals set out about every two months and walked almost three weeks. Those details come from one municipal source, though, and we could not trace them to an older record.

In 1935, Matsusaka cattle won top honors at a national livestock exposition in Tokyo. The city credits that award with spreading the name nationwide. The Matsusaka Beef Cattle Show then began in 1949. Finally, modern traceability closed the loop with the 2002 identification system and the 2004 council.

Checked dates
  • Edo periodTajima heifers reach the Matsusaka area as working cattle (Matsusaka City)
  • 1870sCattle are driven on foot to Tokyo (Matsusaka City)
  • 1935Top award at a national livestock exposition in Tokyo (Matsusaka City)
  • 1949The Matsusaka Beef Cattle Show begins (Matsusaka City)
  • August 2002Individual identification management system starts (Matsusaka Beef Council)
  • November 2004Matsusaka Beef Council founded
  • March 2017Special Grade Matsusaka Beef registered as GI No. 25 (MAFF)

Matsusaka Beef vs Kobe Beef vs Omi Beef

Official rules of Matsusaka, Kobe, and Omi beef compared by prefecture, cattle, production rule, and certification
An illustrative comparison. The table below separates official rules from typical eating characteristics.
Typical eating characteristics of Matsusaka, Kobe, and Omi beef: marbling, flavor, and best choice

These three names appear together constantly as the “three great wagyu.” That grouping is a convention, though, and Yonezawa beef often takes Omi’s place. More importantly, their rulebooks differ. The upper rows below are official eligibility rules, while the lower rows are typical eating characteristics that vary by animal and cut.

Brand rules and typical characteristics compared
PointMatsusaka beefKobe beefOmi beef
Official eligibility rules
PrefectureMieHyogoShiga
CattleJapanese Black heifers, never calvedTajima-line Japanese Black, heifers or steersJapanese Black
Production ruleLongest and final fattening in the designated areaBorn, raised, and processed in HyogoRaised longest in Shiga
CertificationIndividual registration and traceability systemCarcass conditions including BMS No. 6 or higherCertified tier at A4 or B4 and above
Typical eating characteristics (not official rules)
MarblingFine and evenVery fine, with a strict thresholdModerate to fine
FlavorSweet aroma, low-melting fatBalanced fat, pronounced sweetnessMellow, long-established style
Best choice if you wantSukiyaki or shabu-shabu with a sweet aromaA steak with the strictest marbling thresholdA comparison with another long-established Kansai-area brand

For the other two brands in detail, read our guides to Kobe beef and Omi beef. In short, none of the three officially outranks the others.

Why Is Matsusaka Beef So Expensive?

Six reasons Matsusaka beef costs more: narrow eligibility, small area, long fattening, individual records, small share of premium cuts, chilled distribution and gifts
An illustrative summary of cost factors, repeated in the list below.

Matsusaka beef is expensive because supply is small and production is slow. Only registered heifers that have never calved qualify, and the designated area limits how many farms take part. Moreover, each animal spends years in the region and is traced individually. Premium cuts then form a small share of every carcass.

Limited supply is one major reason for the high price, but not the only one. Labour, feed, record-keeping, chilled distribution, and restaurant positioning also add to the final bill.

  • Narrow eligibility: registered Japanese Black heifers only
  • A small designated area with 68 fattening farms
  • Long fattening that ties up feed, barn space, and labor for years
  • Individual inspection and record-keeping for every animal
  • Premium cuts such as sirloin and fillet are only a small share of each carcass
  • Finally, chilled, certified distribution and strong gift demand

Matsusaka Beef Price Guide

Matsusaka beef retail prices per 100 g and casual dining prices, checked August to October 2026
An illustrative price overview. Current figures and their check dates are in the tables below.
Matsusaka beef premium course prices at Wadakin and Yoshida, checked October 2026

The prices below come from official shop and restaurant pages, and each row carries its own check date. Where a venue lists “from” pricing, drinks, private rooms, and service charges can raise the final bill. So the notes say which apply.

Retail

Retail prices per 100 g, tax included
ItemPriceSourceLast checked
Sukiyaki slices, lean cutsAbout 1,944 yenMatsusaka Maruyoshi online shopAug 2026
Yakiniku cutsAbout 2,268 yenMatsusaka Maruyoshi online shopAug 2026
Sukiyaki slices, loin and chuck loinAbout 2,970 yenMatsusaka Maruyoshi online shopAug 2026

Casual Dining and Lunch

Casual dishes and lunch courses, tax included
ItemPricePortion and notesLast checked
Roast beef bowl, Maruyoshi Kamada Honten2,420 to 2,860 yenLimited quantity; portion weight not listedAug 2026
Sukiyaki, single order, Maruyoshi7,480 yenPortion weight not listedAug 2026
Matsusaka beef lunch course, Yoshida (Tokyo)9,100 yenSteak, sukiyaki, or shabu-shabu main; the menu applies a 10% service charge only outside the lunch menuOct 2026

Premium Courses

Premium courses; weights are the beef portion
ItemPricePortion and notesLast checked
Sukiyaki course, Wadakin (Matsusaka)From 15,500 yenLoin; plus 10% service charge; two or more guestsOct 2026
Sirloin steak set, WadakinFrom 18,500 yenPlus 10% service charge; one guest acceptedOct 2026
Tsubaki course, Yoshida (Tokyo)21,780 yen120 g sirloin or loin; tax and 10% service includedOct 2026
Momiji course, Yoshida30,250 yen150 g; tax and 10% service includedOct 2026
Sakura kaiseki course, Yoshida62,920 yen120 g special cut; dinner only, five groups a dayOct 2026

Prices are indicative, not citywide averages. Confirm with the venue before you book.

Where to Eat Matsusaka Beef

Matsusaka City publishes member listings of shops and restaurants that handle the brand. Those listings are a useful first check, because the city compiles them from registered businesses. Even so, they cannot guarantee that a venue serves the brand every day, so call ahead when the meal matters.

Where to eat by city (budgets are indicative, based on the venues below)
CityTravel convenienceTypical dining styleExpected budget
MatsusakaLimited express from Nagoya or Osaka; venues near the stationSukiyaki courses, butcher-run restaurants, beef bowls2,500 to 30,000 yen
TokyoEasy for most itinerariesTeppanyaki, sukiyaki, kaiseki9,000 to 63,000 yen
OsakaEasy; Namba and UmedaYakiniku specialists10,000 to 15,000 yen
NagoyaInside or beside the stationYakiniku, stopover mealsVaries by set; check the branch menu

We selected the five venues below for a mix of reasons. They offer a traceable supply or official membership, a useful location, a range of budgets, and different cooking styles. Each card also shows its own check date.

Matsusaka: Wadakin (和田金)

Marbled Japanese Black beef slices arranged on a plate
Marbled Japanese Black beef, shown for illustration; the pictured beef is not verified as certified Matsusaka beef.

Wadakin was founded in 1878, according to the restaurant, and it describes itself as the original Matsusaka meat restaurant. Sukiyaki, cooked at the table in an iron pan, is the signature here. Notably, the steak set accepts solo diners, while sukiyaki and grilled courses require two guests.

Best forClassic sukiyaki; the historic choice
Signature dishSukiyaki course from 15,500 yen; steak set from 18,500 yen
Indicative budgetFrom about 17,000 yen including the 10% service charge
ReservationRecommended; phone 0598-21-1188; courses for two or more, steak set for one
Access1878 Nakamachi, Matsusaka City; about 8 minutes on foot from Matsusaka Station
HoursWeekdays 11:30, weekends and holidays 11:00, until 21:00; last entry 19:00; closing days on the official calendar
Last checkedOctober 2026

Matsusaka: Maruyoshi Kamada Honten (松阪まるよし 鎌田本店)

Beef steak served medium rare with vegetables
Steak, shown for illustration, highlights the aroma and texture of thicker cuts.

Maruyoshi pairs a butcher shop with a restaurant, so it makes an easy first stop and sells meat and croquettes to take home. Menus also come in English and Chinese. Meanwhile, the limited roast beef bowl keeps the entry price low.

Best forFirst tastes, families, buying meat to take home
Signature dishSukiyaki 7,480 yen; loin steak 19,800 yen for 250 g; roast beef bowl 2,860 yen
Indicative budget2,500 to 20,000 yen
ReservationPhone 050-1809-2581; private rooms for 2 to 8 and larger groups
Access239-2 Kamada-cho, Matsusaka City; about 8 minutes on foot from JR Matsusaka Station; free parking
Hours11:00 to 21:30 (last order 20:30); closed Wednesdays
Payment and accessMajor cards and PayPay; wheelchair-accessible toilet; children welcome
Last checkedHours and payment October 2026; prices August 2026

Tokyo: Matsusaka Ushi Yoshida (松阪牛 よし田)

Yoshida sits on the 53rd floor of Tokyo Opera City Tower, just one minute from Hatsudai Station. Here, teppanyaki, sukiyaki, and shabu-shabu courses all use the brand. Read course names carefully, though, because the cheaper “Japanese Black” courses at the same restaurant are not Matsusaka beef.

Best forTokyo lunch course; teppanyaki with a view
Signature dishMatsusaka beef lunch course 9,100 yen; dinner courses 21,780 to 62,920 yen
Indicative budget9,100 yen at lunch; 22,000 yen and up at dinner, service included
ReservationOnline or by phone (03-5358-5401); kaiseki courses by phone, two business days ahead
Access53F Tokyo Opera City Tower, 3-20-2 Nishi-Shinjuku, Shinjuku City
HoursLunch 11:30 to 14:30; dinner 17:30 to 22:00; open daily except year-end holidays
Last checkedOctober 2026

Osaka: Matsusakagyu Yakiniku M, Namba (松阪牛焼肉M)

This yakiniku specialist buys whole Matsusaka cattle, so the menu runs from lean cuts to premium ones. As a result, it suits diners who want to compare cuts in one sitting. Course content changes over time, so confirm prices when you reserve.

Best forComparing cuts; yakiniku in central Osaka
Signature dishWhole-cattle yakiniku courses
Indicative budget10,000 to 15,000 yen per person at dinner, per the operator’s listing
ReservationRecommended, especially for courses
Access3-11 Namba Sennichimae, Chuo-ku, Osaka; about 5 minutes on foot from Namba Station
OperatorRight House Co., Ltd., listed as a Matsusaka beef member business
Last checkedAugust 2026

Nagoya: Yakiniku Isshobin, JR Nagoya Station (一升びん)

Isshobin began in Matsusaka and buys A5 cattle whole. Its branch in the Umaimon Dori arcade at JR Nagoya Station suits a stopover. Helpfully, the chain states openly that a few items, such as tongue, are not Matsusaka beef.

Best forStopovers between trains
Signature dishMatsusaka beef yakiniku sets
Indicative budgetCheck the current branch menu
ReservationPhone 052-581-1007
AccessJR Nagoya Station Umaimon Dori, Taiko-dori exit, 1-1-4 Meieki, Nakamura-ku
Hours11:00 to 22:00 (last order 21:30); open daily
Last checkedAugust 2026

Getting There and Booking

Matsusaka Station is served by both JR Central and Kintetsu, with limited express trains from Nagoya and Osaka. Both local venues above also sit within a ten-minute walk of the station. Allow about two hours for a full sukiyaki or steak course. Likewise, book premium courses several days ahead. A few English phrases also help when you call or arrive, though no phrase guarantees availability.

Useful questions to ask
  • “Does this course use certified Matsusaka beef?”
  • “Can I see the identification number or certificate?”
  • “Is there a service charge or table charge?”
  • “Also, can one person order this course?”

Dietary note: sauces, broths, and side dishes may contain soy, wheat, egg, alcohol, or other allergens. Because preparation varies by venue, ask before ordering.

How to Identify Authentic Matsusaka Beef

Marbling alone cannot prove authenticity. Check the official seal or certificate and verify the 10-digit identification number. In practice, genuine products carry that number, and the Matsusaka Beef Council’s lookup tool shows the animal’s record. If a seller cannot provide a valid number or certificate, then treat the product as unverified.

  • First, look for the official seal or certificate, not just wording on a sign
  • Then confirm the 10-digit identification number and search it in the council’s lookup tool
  • Also, prefer shops and restaurants listed by Matsusaka City
  • Ask about the cut and weight, since both change the price sharply
  • Finally, treat “Matsusaka-style,” the misspelling “Matsuzaka,” and a bare A5 stamp as no proof at all

Where to Buy Matsusaka Beef

Certified butchers in Matsusaka, department-store counters, and official online shops all sell the brand. However, products fall into four groups, and they are not interchangeable.

Product types and what to check
TypeShelf life and shippingEating quality
Chilled meatShort; follow the seller’s use-by date; chilled delivery onlyBest texture, especially for sukiyaki and steak
Frozen meatLonger; thaw in the refrigerator and cook promptlyGood when thawed slowly; avoid countertop thawing
Prepared foodsCroquettes, curry, shigure-ni; varies by productConvenient; smaller beef share
Gift setsFixed delivery dates; check the recipient can receive chilled goodsUsually premium cuts with a certificate copy

Storage rules differ by product. So follow the use-by date and instructions printed by the certified seller rather than a single universal period. Also, importing beef into another country is often prohibited, so check your own rules before carrying any home.

Before you order online
  • Cut and weight, and how many servings that gives
  • Chilled or frozen
  • Shipping area and delivery date
  • Whether a certificate or identification number is included
  • Gift wrapping, and also whether the recipient can accept a chilled delivery

Cooking Matsusaka Beef at Home

Different cuts need different heat. Thin sukiyaki slices cook in seconds, whereas thick steaks need moderate heat plus resting. This optional section ends with a Kansai-style sukiyaki recipe and food-safety notes.

Cut-specific cooking guidance
CutHeatGuidance
Thin slices, about 2 mm (sukiyaki, shabu-shabu)Moderate pan or simmering brothSeconds per side; eat immediately
Yakiniku cuts, 5 to 8 mmHot grillTurn once when the edges brown; do not crowd the grill
Steak, 2 cm or thickerMedium heat, heavy panJudge by thickness and a thermometer, not the clock; rest for five minutes

Kansai-Style Matsusaka Beef Sukiyaki

Sukiyaki with beef and vegetables and a bowl of beaten egg
Kansai style seasons the beef in the pan, so you control the sweetness yourself.

Kansai-style sukiyaki sears the beef first, then seasons it directly with sugar, soy sauce, and sake. Since no premixed warishita is involved, you adjust the balance as you cook. Taking the beef out of the refrigerator about 15 minutes ahead is a practical preparation window, not a safety rule.

Serves2
Prep15 min
Cook15 min
EquipmentCast-iron sukiyaki pan or heavy skillet

Ingredients

  • 220 g Matsusaka beef, thinly sliced loin (about 2 mm)
  • 1 piece beef fat, or 1 tsp neutral oil
  • 2 tbsp sugar
  • 3 tbsp soy sauce
  • 2 tbsp sake (or 2 tbsp water plus a pinch of sugar, an approximation)
  • 60 ml dashi or water
  • 1 stalk negi (Japanese leek), cut diagonally
  • 60 g shungiku or spinach
  • 4 shiitake mushrooms
  • 150 g grilled or firm tofu
  • 2 eggs for dipping, if suitable (see safety notes)

Method

  1. First, prepare the vegetables and tofu, and set the seasonings within reach.
  2. Heat the pan over medium heat and melt the beef fat across the surface.
  3. Next, lay two or three slices flat and sear briefly on each side, until they color but do not curl tightly.
  4. Sprinkle sugar over the beef, then add soy sauce and sake. Keep the heat moderate so that the sugar does not burn.
  5. Eat the first slices at once, dipped in beaten egg if you are using it.
  6. Afterward, add negi, shiitake, and tofu to the juices, with a little dashi if the pan looks dry. Simmer until soft, add the greens last, and then cook the remaining beef in small batches.

If You Prefer Steak

Steak highlights the aroma and texture of thicker cuts, while sukiyaki and shabu-shabu suit thinly sliced meat. First, pat the surface dry, heat a heavy pan to medium, and sear each side until well browned. For a 2 cm sirloin that often means two to three minutes per side. However, pan material and starting temperature change the result, so use a thermometer and rest the meat for five minutes.

Food Safety Notes

Japan’s Ministry of Health, Labour and Welfare advises cooking meat thoroughly to the center. It gives 75°C for one minute as a general example for ground and processed meat. Meanwhile, the U.S. Food Safety and Inspection Service adds cut-specific figures, shown here as supplementary guidance.

Internal temperature guidance by product type
ProductGuidanceSource
Whole cuts (steak, slices)63°C (145°F) with a three-minute restUSDA FSIS (supplementary)
Mechanically tenderized beefSame as whole cuts, because blades can carry bacteria inwardUSDA FSIS (supplementary)
Ground beef75°C for one minute (Japan); 71°C (160°F) (USDA)MHLW; USDA FSIS

Raw egg depends on the product label and local guidance. In Japan, eggs sold for raw eating carry a use-by date set for that purpose. Even there, not every egg is intended for raw use. Elsewhere, use pasteurized eggs or simply skip the dip. In any case, children, older adults, pregnant people, and anyone immunocompromised should avoid raw egg.

Matsusaka Beef: Final Thoughts

Four steps make a Matsusaka beef meal go well. First, choose a preparation: sukiyaki for aroma, steak for texture, yakiniku to compare cuts, or a beef bowl to start cheaply. Second, check the current price, since menus move. Third, reserve if the course needs it, and ask whether solo diners are accepted. Finally, verify the identification number, which is the one thing marbling cannot tell you.

Matsusaka Beef FAQ

What is Matsusaka beef?

Matsusaka beef is a regional wagyu brand from Mie Prefecture, not a breed. It applies to registered Japanese Black heifers that have never calved and that spend their longest and final fattening in a designated area around Matsusaka City. In addition, every eligible animal carries a 10-digit identification number.

How do you pronounce Matsusaka beef?

Both Matsusaka-ushi and Matsusaka-gyu are correct readings of 松阪牛, and the trademark registers both. The English spelling is Matsusaka. By contrast, “Matsuzaka” is a misspelling.

What does Matsusaka beef taste like?

It tastes sweet and rich, with a soft texture and a clean finish. Producers credit a high share of unsaturated fat, which softens at a low temperature. Also, a sweet wagyu aroma develops as the meat warms, so gentle cooking suits it.

How much does Matsusaka beef cost?

Retail slices ran about 1,900 to 3,000 yen per 100 g in August 2026. Meanwhile, a beef bowl in Matsusaka costs under 3,000 yen and a Tokyo lunch course 9,100 yen. Premium dinner courses run 21,780 to 62,920 yen as of October 2026.

How can I identify authentic Matsusaka beef?

Look for the official certificate or seal with a 10-digit identification number, then search that number in the council’s lookup tool. Also, prefer shops and restaurants listed by Matsusaka City. “Matsusaka-style,” the misspelling “Matsuzaka,” and a bare A5 label prove nothing on their own.

How is Matsusaka beef different from Kobe beef?

Matsusaka requires registered heifers that have never calved and regional fattening in Mie. Kobe, by contrast, applies carcass conditions to Tajima-line cattle born, raised, and processed in Hyogo. Neither brand officially outranks the other, so the choice comes down to style and the dish you want.

References

Definition and Certification

Taste Research

  • Matsusaka City – Fatty Acid Composition (research data, 2006) (Accessed October 2026)
  • City of Matsusaka – The Secret of Matsusaka Beef’s Deliciousness (Accessed October 2026)
  • J-STAGE – Matsuishi, M., Fujimori, M. and Okitani, A. (2001), Wagyu Beef Aroma in Wagyu (Japanese Black Cattle) Beef, Nihon Chikusan Gakkaiho 72(6) (Accessed August 2026)
  • J-STAGE – Irie, M. (2021), Fat Quality and Palatability of Wagyu Beef, review, Nihon Chikusan Gakkaiho 92(1) (Accessed August 2026)

History

Prices and Restaurants

Food Safety

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About the Writer

Krisha Food Writer

Krisha is a writer for Food in Japan, covering Japanese dishes, regional specialties, and food culture. Krisha’s articles introduce ingredients, flavors, preparation methods, and the cultural background of Japanese foods, helping readers understand what makes each dish distinctive.

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